The 4 Most Important Steps to Expanding Your Brand Internationally
our brand. Branding this way and that way. It’s all about who you are, how the public sees your company and why would they buy from you. As business owners, we can become so obsessed with the need to accomplish this that sometimes we overlook the simplest of opportunities that are available to us for very little time or monetary investment. Add the need to expand internationally and we begin to gnaw our fingernails as the stress of what such an investment could cost weighs upon our already burdened shoulders. In actuality, it doesn't have to be an ulcer-inducing reduction of our expected lifespan. Here are four relatively simple yet important steps to achieving those goals. Important Step 1 - Translations While Coca Cola did it completely by accident, the direct translation; “Bite the Wax Tadpole” of the Chinese characters they used to phonetically spell out the name, “Coca-Cola” in their ad campaigns represented a longevity of branding that no form of currency on earth can ac